Statistics showed that mobile advertising expenses globally reached $18 billion in 2014 and projects that the market will reach around $42 billion within the next two years. As a result, the growth on mobile platform has a tremendous effect on mobile advertising. As more and more businesses become aware of the importance of the mobile advertising, the volume of the growth will continue to increase exponentially and advertising budgets will be moved substantially from web to mobile in the near future. With that in mind, let’s look at the top 5 trend predictions for mobile advertising.
1) Higher Demand for More Accurate Measure of ROI
Since advertisers will be looking for a deposit or a purchase more, the industry will move toward more cost-per-acqusition (CPA) campaigns. Advertisers essentially will care more about the performance. That’s why they will be ready to spend more money when they become certain about the fact that they will be able to measure their return on investment (ROI) more accurately and derive precisely measurable results.
2) Location Targeting
Everybody is aware of the fact that location-based advertising is on the rise by becoming a preference for the advertisers. With smartphones becoming an integral part of our daily lives, new opportunities to reach target audiences regardless of time and place and providing informational data for marketers have become as clear as crystal. Location-based technology enables advertisers to use highly specific targeting. In addition, it offers advertisers the opportunity of improving the quality and the effectiveness of the ads. This fact makes mobile advertising more interesting than ever.
3) Video Use
Video will become more crucial than ever in the near future. A great number of marketers have already started to use video in order to promote their apps because video communicates any message effectively with the audience. The development of mobile technology also expands the use of mobile and video advertising.
4) Highly Customized Ads
We live in an age that everything is personalized according to individuals and that special treatment makes us happy. Your customers also expect their experiences to be tailored to them. That’s why a very specific focus on target audience is essential in order to reach the quality users. Being successful in reaching the right people is all about having a highly targeted audience along with a relevant context for them. At this point, mobile technology comes first with it's highly customized ad impression facilities.
As everybody knows, budgets are spent in order to acquire the best users, thus marketers want to identify which channels are working best for them. Having knowledge of a high volume of quality traffic sources is essential when it comes to identify which channel will deliver the best results and what kind of ad campaign they will be matched with. At this point, the importance of mobile advertising increases day by day.