We are hundred percent sure that you have seen advertisements of a product or service of a particular web site you visited in the past when you surf around on other web sites. Those advertisements follow you all over the internet and function as a reminder. Obviously, they remind you of the previous pages you have viewed. Those advertisements show up as a result of remarketing.
Remarketing can be defined in a nutshell, as “the process of tagging web site visitors so you can target them specifically, with ads tailored to their level of interest in your products or services”. In that way, your products and services along with your brand might always be in front of them as long as they are online. Now let’s move to benefits of remarketing in detail.
1) You Can Choose Your Audience
Thanks to remarketing, you can choose your audience more specifically to show your advertisements. To illustrate, when someone has viewed a specific page on your web site, you can show your ads only to those people by promoting particular range of products listed on that page they have visited. By doing so, you have the opportunity to target people who are already interested in what you offer.
2) Cost Per Click is Lower
Having lower CPC is possible with remarketing, because people who are already interested in or familiar with what you offer for them are more likely to click on the retargeted advertisements and make the purchase or subscription that they have not done before.
3) You Can Have High Impressions
If you have a long list of people to retarget, you can have a high amount of impressions. Since they have already searched through your web site before, you can pull them into your site again with the help of impressions.
4) You Can Reach Your Existing Customer
You can reach your existing customers especially when you add something new to your product line or promotions. You can easily let your customers know about the new product or your new promotion through remarketing, which gives them a reason to come back to your site again and check out what is new.
5) Remarketing Makes Branding Possible
Remarketing allows you to expose your brand and creates awareness among your potential customers. By showing your ads through remarketing, you might be able to make people keep your brand at the top their mind for the future.