It is a well-known fact that social media allows you to connect with your existing customers, prospects and other people as well about almost everything. An audience engaged with your brand is one of the most important assets you can ever have. The role of social media is to solidify that relationship. Let’s look at the 5 best practices for brand engagement.
It is important to follow your followers back and interact with them. If you follow some of them and do not follow some other ones back, they may think that you care only some of your followers and thus, follow them back. However, following your followers back and interacting with them on daily basis will help you to grow your overall following and create a good impression within your circle. In addition, when you follow them back, you get the chance of knowing your audience more and learning more about their needs and interests, which will give you an opportunity to satisfy their needs accordingly.
2) The Shorter, The Better
According to statistics; tweets containing less than 100 characters receive 17% higher engagement than longer tweets. It is worth to note that while some social media networks like Twitter limit your post with 140 character limit, some other networks such as Facebook and Google+ do not require a character limit. So, be careful!
3) Brand Awareness
By means of social media platforms, you can increase your public profile. Through social media, you can create campaigns, engage with leaders in your league and stay in touch with people. If you create and share valuable content, you will get attention and brand awareness among people will become more apparent.
Being as transparent as possible is crucial to build trust with your audience. Giving your audience the opportunity to access your business will get their attention and your prospects will be more interested in your brand.
5) Negative and Positive Feedback
If you respond to positive feedback and delete the negative one, please don’t. You should respond both. If you receive a positive feedback, thank first and invite them to share their contentment on your site and on other social networks. If you receive a negative feedback, you should consider it as an opportunity to improve your weaknesses. If someone is not happy and let you know it, it means that they are searching for a resolution. When you solve the problem, they will be satisfied. You are the winner in both situation!