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Digital World Agenda

Niche Marketing

  • 03.12.2017

Niche marketing is a highly targeted marketing strategy that focuses on a section of the market in particular. That particular section of the market has high potential to show interest to the product or service more than the majority of the market. Niche marketing focuses more on strategically selected media platforms that have high influence over targeted consumers. Online advertising is frequently used to target the specific segment, because online advertising offers different targeting and retargeting options based on customers’ interests, hobbies, locations and internet behaviors. Hence, it brings success along.

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5 Technological Advances Marketers Shouldn’t Underestimate

  • 03.08.2017

Technological advances have changed the face of marketing and advertising significantly in the course of time. The invention of new forms of media like internet has left industry no choice but create new strategies and tools to find their own most effective media mix. With those in mind, let’s look at the 5 technological advances that marketers can’t ignore to keep up with recent game changing technological advances.

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Top 5 Predictions for Digital Marketing

  • 03.05.2017

Digital Marketing has transformed substantially especially for the last few years and has become an important medium for creating an online brand experience. In this article, you can find out the major online marketing trends and predictions for the near future. In a nutshell, over the next coming years, popularity of content marketing will rise and use of videos will grow. In addition, personalization will be more prominent and budgets allocated in online marketing will be on the rise. Lastly, marketing will go mobile.

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5 Benefits of Video Marketing

  • 02.28.2017

We have some statistics to share with you: 78% of people watch at least 1 video clip on YouTube every single week and over 55% of them watch a video on YouTube every single day. 92% of Business to Business (B2B) clients watch video online and 58% of them say they trust online video ads. YouTube alone has over 4 billion view each day. Statistics explain themselves. Hence, it is not hard to understand the importance of video marketing for businesses.

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5 Elements to Consider When Designing Banner Ads

  • 02.15.2017

Probably, everybody encounters banner ads on daily basis. Banner ads are consisted of a prominent image on the web page but their size, positioning, and content can differ. The process of publishing banner ads on a web site is simple. Basically, site owners offer an ad space for an advertiser to put a banner ad in return for a fee. Hence, the design of the banner ads is so important, because the success of the overall ad campaign depends on their performance.

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