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Digital World Agenda

Top 5 Benefits of Online Display Advertising

  • 02.08.2017

In this digital age, display ads are critical and indispensable part of marketing campaign. Strategic placement of those ads on web sites that already appeal to your target market makes the ads relevant, personalized and timely. Hence, your brand gets more outstanding and noticed by your target audience.

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5 Best Practices for Mobile Marketing

  • 02.02.2017

Statistics showed that mobile advertising expenses globally reached $18 billion in 2014 and projects that the market will reach around $42 billion in 2017. As a result, Mobile Marketing has become the most indispensable part o the marketing mix. Here are the 5 best practices for you to maximize your mobile power!

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Online Advertising Models

  • 01.24.2017

Online advertising models come into existence in 3 forms, namely cost per click (CPC), cost per thousand impressions (CPM) and cost per acquisition (CPA). However, it is obvious that CPC and CPM are the prevailing ones among three. Needless to say that both advertisers and publishers should have knowledge of all of them and take all three into consideration depending on the situation. That’s why let’s analyze each ad model individually!

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Advantages of Online Advertising

  • 01.16.2017

The number of internet users is always on the rise and internet is used by everybody regardless of their sexes and ages all the time. Recently, internet has become one of the most used means of communication. Today, everybody uses social networks to reach out their friends and internet has been changing the way people get their products or services and news. As a result, since traditional marketing formats such as magazines, TV, newspaper or other promotional products is too expensive, companies have started to utilize online advertising. What are the advantages of online advertising, then? Let’s explore!

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Top 5 Trend Predictions for Mobile Advertising

  • 01.10.2017

Statistics projects that the mobile market will reach around $42 billion within the next two years. As a result, the growth on mobile platform has a tremendous effect on mobile advertising. As more and more businesses become aware of the importance of the mobile advertising, the volume of the growth will continue to increase exponentially and advertising budgets will be moved substantially from web to mobile in the near future.

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