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Top 5 Benefits of Content Marketing

  • 11.26.2016

Content Marketing is described as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience, and it ultimately drives profitable customer action and provides a lot of benefits for you. Do you know what the benefits you can get are?

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Real Time Bidding

  • 11.20.2016

Real Time Bidding, in a simple way, is defined as β€œthe buying and selling of online ad impressions through real-time auctions that occur in the time it takes a web page to load.” Real time bidding is a new face of online advertising and offers benefits not only for advertisers but also for publishers. Its process seems to be a little complex but everything happens in milliseconds and enables highly targeted advertising. It is the most efficient and the most cost-effective way of doing online advertising for both advertisers and publishers.

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Introduction to Remarketing

  • 11.12.2016

Every business in the competitive environment probably experiences the difficulty in getting customers and making them purchase from their web site. Researches support this claim by showing us that over 95% of users leave website without making a purchase. At that point, Remarketing should come to minds as a solution to increase customer loyalty and conversion rates, and you should definitely think about utilizing one or more remarketing strategy among many other.

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Why Online Advertising Works

  • 11.07.2016

As everybody knows, Online Advertising has been on the rise and an indispensable part of marketing activities recently. Most of the researches shows that online advertising has a tremendous impact upon brand name or product in terms of providing a significant uplift in visibility to audience. But, why does online advertising work so effectively? To answer that question, essentially 6 reasons are worth to be touched upon here.

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Why Content Marketing

  • 10.22.2016

Useful content is, for sure, the core of success in marketing strategy. As the traditional marketing gets less and less effective, the importance of the Content Marketing gets more and more apparent. With a valuable, relevant, and consistent content, you can target your prospects and easily attract them by retaining the existing ones at the same time. 

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