Social Media Marketing is, as its name suggests, about processing marketing activities through social media networks in order to realize marketing objectives and branding goals. While some people are highly convinced that social media is vital to improve marketing efforts, some others still have doubts about using social media as a part of their marketing activities. Here are 10 benefits of social media marketing that will turn skeptics into true believers.
When you spend time to share useful content that are interesting and attractive to your audience over social media, after a while you will have influence on them. If they find value in your content, they might share it with their own followers. Hence, you can reach out more people and start to have influence over larger groups of people.
Being accessible to your audience after sharing contents is crucial to gain their trust. If you disappear after publishing the content, they can replace you with others immediately. That’s why being available for your customers all the time turns back to you as customer loyalty.
3) Brand Recognition
Social media is one of the most effective ways of introducing your brand to the people and enhancing your brand recognition over time. Social media channels enable you to reach people, position your brand and increase the brand awareness among people so easily.
4) Increased Web Traffic
Now that you have built your web site, you need to make people visit that web site. Social media is an important mediator in terms of directing your audience to your web site by publishing quality content. According to Hubspot, 80% of the marketers indicated that their social media marketing efforts increased traffic to their web site.
5) Increased Sales
Social media marketing, when done appropriately, increases revenue because it enables you to target the right people with the right message at the right time. Besides, both retailers and individuals can sell products directly through social channels such as Facebook, Twitter, Instagram, and Pinterest.
6) Easier and Faster Content Sharing
Social media is a very convenient way to publish content, in that it is easier and faster when compared to other methods. Moreover, thanks to advanced technological devices and smart phones, you can publish whatever you want and wherever you are at.
7) Better SEO Rankings
Optimizing your site to come first on search engines is not enough any more. Social media posts and topics have a significant role in calculating rankings. When you share about a specific content actively, the likelihood of ranking higher on search engines increases accordingly.
8) Enhanced Customer Service
No matter how well organized your customer service is, it is important to take care of customer problems in the way they prefer. Customers might want to communicate with you by any means of social networks. Your attitude when you become responsive to their problems will prove the quality of your customer service and will add to your brand recognition. According to Forbes, 71% of consumers who receive a quick response on social media say they are more likely to recommend that brand to other people.
9) Cost Efficiency
Social media helps you decrease marketing costs. It is an amazing cost-efficient way of getting your brand visible to your audience. You can promote and share content through social media channels such as Twitter, Facebook, and LinkedIn. In addition, those platforms offers paid advertising options in order to target your audience more consistently. Even though they are paid options, they are still affordable.
10) Lead Generation
What is another good thing about social media is the fact that your audience is not limited with your current followers. When you become influential over your followers, they start to like, comment, and share your content and the content you share drops to other people’s news feed who are the followers of your followers. So, you can expand your reach to more people.
As you can see, there is no reason for not getting benefit from the social media. You can also make social media a part of your marketing activities.