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Real Time Bidding vs. Direct Buy

  • 12.16.2016

Even though it seems a little obscure to choose between direct channels and real time bidding (RTB) at first, the thing you want to achieve at the end is the same: placing your ads on a web site. The process of reaching that ultimate result varies depending on your choice between RTB and traditional direct buys. These two different process have their own advantages and disadvantages at the same time. Direct buys might be inefficient from both price and operation standpoint, but offers guaranteed supply. RTB, on the other side, eliminates pricing and complex operational problems but does not provide guaranteed supply. With those in mind, it can be said that these two approaches can be performed in a complementary way after comprehensive consideration in terms of creating a scaling methodology and a data analysis.

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Real Time Bidding

  • 11.20.2016

Real Time Bidding, in a simple way, is defined as β€œthe buying and selling of online ad impressions through real-time auctions that occur in the time it takes a web page to load.” Real time bidding is a new face of online advertising and offers benefits not only for advertisers but also for publishers. Its process seems to be a little complex but everything happens in milliseconds and enables highly targeted advertising. It is the most efficient and the most cost-effective way of doing online advertising for both advertisers and publishers.

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