Publishers | Wordego ​​

Publishers

Make Maximum Profit from Your Ad Spaces

The content and the visitor profile of every web site and mobile application is different. To ensure making maximum profit from your ad spaces, every ad that will be shown on your web site must be determined instantly by taking into consideration your site’s category, your web pages’ content and your visitors’ profile.

Wordego allows you to get ads on your web site from the world’s leading advertising networks and exclusive brands through one single channel, and provides you maximum profit by displaying ads targeting your visitors online.


Real Time Bidding

Generate maximum revenue from your web site’s ad spaces, by showing ads having the highest unit prices determined by the real time bidding system!

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Wordego has two advertising models; one being priced per clicks (CPC) and the other one per impressions (CPM). Wordego instantly determines each ad that will be displayed on your web site, in accordance with the online ad targeting criteria’s such as; the category of your web site, the content of your web pages, the position of the ads on the page, the geographical location of the visitor and whether the visitor is subject to re-targeting or re-marketing provisions.

The ads which fulfill the conditions of display are put in competition in the real time bidding system, and the one having the highest unit price is published on your web site. Thus Wordego ensures that the ads published on your web site are always relevant to your site’s category, your pages’ content and your visitors’ profile, and assures you to make maximum profit from your ad spaces.

Content Targeting

Add visual harmony on your web site and increase your ad revenues, by showing ads that are relevant to the category of your site and the content of your pages!

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Wordego uses Text Mining technology to determine the category of your web site and the content of your web pages in real time, and displays your visitors the ads that are relevant to your web site’s category and your web pages’ content. Publishing ads that are relevant to your content adds visual harmony and richness on your web site and allows you to attract more visitors.

Wordego’s unique Text Mining technology allows it to analyze and understand in real time what the visitors are looking for on the web pages, and displays them the most relevant ads. Thus Wordego assures you to get more clicks on the ads and enables you to gain more from your ad spaces.

Location Targeting

Increase the click rate of your ads and your ad revenues, by showing your site visitors the ads that are relevant to their geographical location!

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Location targeting uses geographical location data to deliver relevant product and service ads to internet users. According to statistics, the vast majority of online customers prefer products and services in the close surroundings rather than those farther away.

Wordego detects the geographical location of your web site visitors in real time, and displays them the ads that are relevant to their districts. Since the visitors are more likely to click on the ads offering products and services in their close surroundings, location targeting helps increase your web site’s advertising revenue.

Re-Targeting

Increase the click rate of your ads and your ad revenues, by showing your site visitors the ads they’ve previously clicked on other web sites!

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Displaying your web site visitors’ the ads of products and services which they are interested in has a very important effect on your advertisement revenues.

Wordego tracks the visitors on the web sites that showed interest in the products and services of a brand by clicking on the ads, and re-displays them the ads of the related brand. Thus Wordego affects the decision making process of the visitors about the brand positively, and encourages them to click on the related ads again. This fact boosts the visitor-ad interaction on your web site and hence increases your ad revenues significantly.

Re-Marketing

Increase the click rate of your ads and your ad revenues, by showing your site visitors the ads of products and services they’ve previously investigated on the internet!

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To get an online visitor to perform a requested action on a web site such as shopping, membership or registration; their decision making process about the brand or the product has to be reinforced in a positive way with different channels and at different times.

Wordego tracks people on the web sites who have previously visited product and service pages of brands, and re-displays them the ads of related products and services. Thus Wordego allows brands to stay in touch with potential or existing customers, show them exclusive advertisements and divert them to complete a desired action by re-attracting them on the brand’s web site. All these help to influence the decision making process of the visitors positively and encourage them to click on the related ads, which increases your advertisement revenues.

Online Reporting

Follow the performance of your ad spaces online, report retroactively, and optimize your ad revenues by making instant changes!

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In the digital advertising world where the ad targeting and display realized instantly, accessing your web site’s advertising performance with delay will certainly obstruct you to optimize the usage of your ad spaces and shall reduce your revenues.

In Wordego everything is performed and reported online. With Wordego you can track your web site’s advertisement performance in real time, report retroactively and make instant changes whenever you require. Thus you can entirely control the performance of your ad spaces and optimize your ad revenues.