How to Create Wordego Audiences in Criteo

1. Under Assets, click Audiences to access the audience management section.

2. In the Audiences section, click Audience Library to access and manage your saved audiences.

3. Click Create Audience in the top-right corner to start building a new custom audience.

4. Select Customizable to create a custom audience from scratch.

5. Enter a name for your audience, such as Wordego Gold Audiences, in the Audience Name field.

6. Click Create new under Your data to add a new data source.

7. From the dropdown menu, select Events to build the audience based on user activity on your website or app.

8. Enter a segment name, such as Wordego Gold Segment, in the Segment Name field.

9. Under Your Attributes, locate Browsing Environment and drag & drop it into the segment area to start defining your audience.

10. Under the Browsing environment condition, click the dropdown menu and choose Web to include users visiting via web browsers.

11. On the left-hand side of the Browsing environment condition, click on the "+" button to add a new condition.

12. Click on the "Or" dropdown and select "And" instead. 

13. Under Your attributes, locate Advanced and drag & drop it into the new condition area to further define your segment.

14. Click on the Edit button next to Setup your advanced attribute to configure its settings.

15. In the Advanced Attribute settings, enter Wordego Gold Visitors as the name.

16. Under Where, select Category and type WordegoSegment in the input field.

17. In the Interact with brand section, enter wrd_gold to filter users based on their interaction with the Gold audience.

18. Under Time Period, select Less than and enter 30 days to include users active within the last 30 days.

19. Click Save to apply the advanced attribute settings.

20. Click Save to confirm and apply the segment configuration.

21. Under Events, locate Wordego Gold Segment and drag & drop it into the designated audience area.

22. Click on Save to finalize and store the Wordego Gold Segment configuration.

23. Navigate to Audience Library and click on Audiences to confirm that the Wordego Gold Audience has been successfully created and is listed under the Audiences tab.

24. Navigate to Audience Library and click on Segments to confirm that the Wordego Gold Segment has been successfully created and listed under the Segments tab, ready for use.

To create additional audiences and segments such as Silver, Bronze, and Copper, repeat the same steps. However, in the Interact with brand field, replace wrd_gold with wrd_silver, wrd_bronze, or wrd_copper based on the segment you are creating.