How to Create Wordego Audiences in Google Analytics for Shopify Stores

1. Click the Admin button at the bottom-left corner.

2. Locate Property Settings and open it.

3. Click Data Display from the dropdown menu.

4. Select Audiences from the options.

5. Hit New Audience to start creating your audience.

6. Click Create a Custom Audience under the Start from Scratch.

7. Click Add New Condition in the Include Users When section.

8. Navigate to the Ecommerce tab in the dropdown menu.

9. Select Item Brand from the available options.

10. Click Add Filter next to Item Brand.

11. Set the condition to Contains.

12. Type Wordego in the input field. Check the box for At any point in time if applicable.

13. Click Apply to save the filter.

14. Click the And button to add a second condition.

15. Navigate to the Ecommerce tab in the dropdown menu.

16. Select Item Category from the available options.

17. Click Add Filter next to Item Category.

18. Set the condition to Contains.

19. Type wrd_gold in the input field. Check the box for At any point in time if applicable.

20. Click Apply to save the filter.

21. Enter a name for audience, such as Wordego Gold Audiences.

22. Click the Save button to finalize the audience creation.

• Navigate back to the Audiences section and check the list to verify that Wordego Gold Audiences is successfully created.

• Repeat these steps for Wordego Silver, Bronze, and Copper audiences, replacing the Item Category filter with wrd_silver, wrd_bronze, and wrd_copper.