How to Create Wordego Audiences in Meta

1. Click on the Events Manager in Meta Ads Manager.

2. Click the Review button.

3. Click the I acknowledge button.

4. Select the event labeled WordegoSegment in the list.

5. Click Next to proceed.

6. Select Confirm the custom event in the event details window.

7. Click the Confirm button to finalize the authorization process.

8. Navigate to the Audiences section in Meta Ads Manager.

9. Click on the Create Audience button in the top-left corner.

10. From the dropdown menu, select Custom Audience.

11. Select Website under the Your sources section.

12. Click Next to proceed.

13. Under Events, select WordegoSegment from the dropdown list.

14. Click Refine by.

15. Select URL/Parameter from the dropdown menu.

16. Click on URL and choose Custom Data as the option.

17. Replace custom_data with segment in the input field.

18. Type wrd_gold as the value for targeting Gold audiences.

19. Name your audience such as Wordego Gold Audiences.

20. Click Create Audience to finalize your audience creation.

21. To create additional audiences for other segments like Silver, Bronze, and Copper, click Create another custom audience.

22. Click Done and repeat the same steps from earlier by entering the corresponding segment values as wrd_silver, wrd_bronze, and wrd_copper in the value field. Name each audience based on the segments, such as Wordego Silver Audiences, Wordego Bronze Audiences, and Wordego Copper Audiences.

23. To create a lookalike audience based on the Wordego audiences created, click Create a lookalike audience.

24. Click Done to proceed.

25. Select your lookalike source by choosing the audience you created earlier, such as Wordego Gold Audiences or another relevant segment.

26. Choose the audience location from the dropdown menu.

27. Adjust the audience size. We recommend selecting 1% for precise targeting.

28. Click Create audience to complete the lookalike audience creation process.

• Navigate to the Audiences section to view the list of created audiences.

• Confirm that all audiences, such as Wordego Gold, Wordego Silver, Wordego Bronze, and Wordego Copper, are visible and marked as Ready to use.

• This ensures your audiences are properly set up and ready for targeting in your campaigns.